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Super Bowl TV viewership matches 2006
The Indianapolis Colts were a winner in the ratings, too, with preliminary measurements showing the Super Bowl was watched by roughly the same number of viewers as last year’s contest.
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Dungy, Rhodes going to Disney World
Indianapolis Colts coach Tony Dungy and running back Dominic Rhodes became the latest sports celebrities to tell TV viewers they were “going to Disney World” after winning the Super Bowl on Sunday night.
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Fans snap up big TVs for Super Bowl
Just buying chip and dip and a 12-pack of beer doesn't cut it for Super Bowl parties any more. If you expect your friends and neighbors to choose your place for the big game, you may have to pony up...
View ArticleMan plans to propose in Super Bowl ad
An anonymous man is close to a deal in which a company will pay more than $2 million so he can use coveted Super Bowl advertising time to make a marriage proposal to his girlfriend.
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Super Bowl’s ad clout could grow
The advertising industry is increasingly threatened by technology that lets people record television and fast-forward through the ads, making a live event like the Super Bowl even more alluring,...
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Super Bowl marketers turn to amateurs
The Super Bowl may be the ultimate celebration of the couch potato, but this year some companies are asking fans to get off the cushions and do some work. Several marketers are asking regular folks to...
View ArticleSuper Bowl ad cost through the years
The cost of a 30-second ad on the Super Bowl has skyrocketed from $600,000 in the mid-'80s to an estimated $2.6 million for Sunday's game. Click on the arrows to see the cost through the years.
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Super bull: Super Bowl myths debunked
Super Bowl legends are forged on the first Sunday in February. Super Bowl lies? Well, they’re breathlessly told in the days leading up to the main event — a fishy blitz of football fibs and big-bucks...
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The 10 worst Super Bowl ads of all time
Large companies have found a lot of ways to throw away good money, but it’s hard to imagine a higher-profile failure than a catastrophic Super Bowl ad.
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The 10 best Super Bowl ads of all time
Thirty-four years ago this month, Farrah Fawcett sensuously applied Noxzema to Joe Namath’s manly chin – touching off an escalating arms race of expensive Super Bowl commercials that have frequently...
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Amateurs ads get Super treatment
Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
View ArticleNo Super proposal — but still a proposal
An anonymous man’s monthslong effort to use a pricey Super Bowl advertising spot to propose to his girlfriend fell through — but the would-be fiance says he isn’t giving up yet. By MSNBC.com's Allison...
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What ads needed? More has-beens please
Eighty-five thousand dollars per second. That’s the price each advertiser paid to cram their 30-second commercial into this year’s Super Bowl broadcast. Yet the question remains: Was it worth it? And...
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Interactive: View and vote on XLI's best ad
Watch them then advance your favorite commercial from each quarter of Super Bowl XLI and compare it with others. Keep advancing your favorites until you have a winner.
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Voters love Blockbuster advertisement
There were two Super Bowl winners. The Colts, and the mouse. Blockbuster’s first-quarter ad featuring longtime computer-generated pitchmen Carl and Ray easily ran away with the popular vote on...
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Why does America condone mouse abuse?
America, we have a problem. And while I would love to be the bigger person and claim all responsibility, we know better than to lie to each other. The problem is with YOU, and your inability to judge...
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Snickers pulls ad over homophobia charge
A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic. The ad showed two auto mechanics accidentally kissing while...
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Suicide-prevention group: Pull GM ad
A Super Bowl ad showing a quality-obsessed General Motors Corp. robot jumping off a bridge in a dream sequence after screwing up on the job is drawing criticism from a suicide prevention group.
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Super Bowl ads were a bunch of fumbles
Something is amiss on Madison Avenue. The much-hyped "stars" of the third most-watched program in television history — the ads of Super Bowl LXI — were, all in all, a bust.
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